Chief Marketing Officer (CMO) - BRI Finance (CAR) - Palembang

Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) for BRI Finance (CAR) in Palembang and lead the strategic vision for financial product marketing in one of Indonesia’s most dynamic regions. This role offers a unique opportunity to drive innovation and growth in the financial sector, leveraging advanced tools like Google Analytics, Salesforce, and Adobe Creative Suite. With a focus on digital transformation and customer-centric strategies, you will be part of a team that is shaping the future of banking in Indonesia.

In this pivotal role, you will oversee all aspects of marketing for BRI Finance (CAR), from developing compelling campaigns to analyzing market trends and ensuring brand consistency. Your daily tasks will include collaborating with cross-functional teams to create and execute marketing strategies that align with the company’s vision. With a strong background in marketing and a proven track record in financial services, you will be instrumental in enhancing the customer experience and driving business growth.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to promote BRI Finance (CAR) products and services.
• Oversee digital marketing efforts, including SEO, SEM, and social media campaigns.
• Manage and optimize marketing budgets to maximize ROI.
• Lead the creation of marketing content, including advertisements, brochures, and digital assets.
• Analyze market trends and customer feedback to refine marketing strategies.
• Build and maintain strong relationships with key stakeholders and partners.
• Ensure brand consistency across all marketing channels.
• Drive innovation in marketing through the adoption of new technologies and tools.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of successfully managing marketing campaigns in the financial services industry.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, Salesforce, and Adobe Creative Suite.
• Excellent leadership and team management skills.
• Proficiency in both English and Indonesian languages.
• Understanding of financial regulations and compliance requirements.
• Ability to travel frequently for business purposes.

🛠️ Keahlian

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